6 everyday products that redefine eco-friendly design

[Photos: Full Circle; FlexCup; Grove; LastSwab; Patagonia; Pixabay/Pexels]

Tal Chitayat, CEO of Full Circle and Soma Water, offers his picks of household products that are beautifully sustainable.

Tal Chitayat doesn’t just find joy in the simple things—he sees the future in them. It’s part of his job description, as the CEO of Full Circle, a home goods and cleaning supply company that creates sustainable versions of everyday items (naturally dyed organic cotton dish towels, recycled aluminum toilet plungers), and Soma Water, which makes reusable water bottles that look like they belong in an art gallery. Both companies are focused on recreating common household goods to last longer, look sharper, and have less environmental impact.

In 2018, Full Circle brought in more than $31 million by developing and designing products that make less work of everyday tasks, from cleaning bathrooms to keeping your composting bin smelling fresh (with self-composting scrap sacks). Soma, which Full Circle acquired in 2017, continues to roll out patent-pending filters made from renewable materials, elegant carafes, reusable water bottles, and has even developed a filter subscription service that delivers replacement filters to your door.

Here, a few  of Chitayat's favorite products that are redefining eco-friendly design.

6 ECO-FRIENDLY PRODUCTS THAT WORK AS WELL AS THEY LOOK

Full Circle CEO Tal Chitayat on his favorite eco-friendly designs.

[Photo: courtesy of LastSwab]

LastSwab Reusable Q-Tip
“Most people think, ‘a reusable Q-tip—that’s gross!’ Well, it’s not gross. It’s super easy to clean,” Chitayat says. The LastSwab Q-tip—made from BPA-free silicon, comes in ridged and smooth textures so it’s good for everything from swiping off eyeliner to post-shower ear cleaning. $12

[Photo: courtesy of Grove]

Seedling by Grove Collective Tree-Free Toilet Paper
People love toilet paper. In fact, global TP use contributes to the harvest of 54 million trees worldwide, according to the Worldwatch Institute. But not everyone is ready (or willing to pony up) for a bidet. That’s why tree-free toilet paper alternatives—like Seedling by Grove Collective’s two-ply bathroom tissue, which is made out of sugarcane and bamboo pulp—can change the game. “It’s a perfect alternative for paper products that can’t be replaced,” Chitayat says. $4.95 for a pack of four

[Photo: courtesy of The Flex Company]

FlexCup Menstrual Cup
The FlexCup (which comes with two sex-safe menstrual discs, as well) is a menstrual cup that women can leave in up to 12 hours, use for years, and remove just as easily as a (less earth-friendly) tampon—thanks to a handy release ring. “It’s a great example of how focusing on tampons, toilet paper, Q-tips, and all of the disposable household items we use can make changes that, in five years, we’ll look back on the switch and say, ‘Wow, that was a no-brainer.'” $40

[Photo: courtesy of Patagonia]

Patagonia P-6 Logo Responsibili-Tee
“Everyone in our office wears Patagonia. We love them and even collaborated with them in the past because we identify with B-Corps—brands that really stand for something.” This T-shirt is made from 100% recycled materials—aka 4.8 plastic bottles and 0.26 pounds of fabric scrap, saving 63 gallons of water per shirt compared with a conventional cotton T-shirt. Starting at $21

[Photo: courtesy of Grove]

Seedling by Grove Tree-Free Paper Towels

These 100% tree-free paper towels are made with bamboo pulp that can absorb spills three times its weight in water. “I test so many products at home, and I go back again and again to Grove Collaborative paper products, which are made of bamboo and sugarcane pulps.” $3.95

[Photo: courtesy of Full Circle]

Full Circle ZipTuck Bags
Chitayat’s own BPA-free reusable baggies are great for when you’re on the go. “We have a 15-month-old at home, so we’re always carrying around snacks and a surprising number of baby accessories that we don’t need—and these are awesome.” $13.50

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