麦当劳,logo设计的天花板!
后台回复 宝典 免费获得《50本营销必读书+营销工具包》
● 作者 | 杨阳 来源 | 顶尖广告
首先,给大家看张海报,你能认出这是哪个品牌的logo吗?
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/ce0aafa23e896c4287c3714b93224edb.png)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/e2244c475a5a523a13d2dcfc1d130817.jpg)
![1533264330792638.jpg](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/424f38368534f3b1f5346ea2090d0326.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/595b460f2ed32af411429e66173c7e7e.jpg)
![1586240168719653.jpg](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/d6430e1dc6063ec39a66e9b3cb1012e5.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/40aac505bf0848247d6c5dbacad4f413.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/651178a86d33d08eb87f6c7cbf305248.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/be4b0a5059ca927b6513721e80789827.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/a4ef6de2748b99c15eb42170c67e10e5.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/c76a889d9ffba12079f3db295f58cde6.jpg)
左右滑动查看更多
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/4f523227e0cd5cc4c1a39dfd69e87353.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/6f9ecf6bead7b9d43f2f0fef1a6a6801.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/da401e3e1ff856031b5f4e27c3d6038a.jpg)
左右滑动查看更多
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/59673ae57c6d65a2d8a3680cf9185cfd.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/3c0fa2043af5f2f71e936bb607fc3080.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/292aaee42acb8eae0621806343722049.jpg)
左右滑动查看更多
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/427112b30784317ac5d76e6bcc3fb4c5.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/fe54ecd4103b1d6fdb8db20528fa7d29.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/e445c66ab77738d129e54730d954507c.jpg)
左右滑动查看更多
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/3325639db424ff14e3c0b102b6840186.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/1050b714de602690728e4a29c2ec51d7.gif)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/c03c728579dcaf497604522a6f6cbc36.gif)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/0a552b0fe397647baab98db638190583.gif)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/2d76ec3c6151719925640315e697bdbf.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/21f21c5835c63d4ca0d6523306964a45.jpg)
好了!以上便是麦当劳玩转自身logo的部分案例与海报了。看完之后,是不是觉得只要给麦当劳一个logo,它就能无限度地玩下去?期待后面它能给我们创造更多的惊喜吧。
最后,分享一个小彩蛋:
近日,麦当劳推特居然是因为一个设计师的吐槽,换掉了60多年的logo,将「M」“变”成了「O」!
事情是这样的,一位名叫 Emily Zugay 的短视频达人最近发布了一系列短视频,吐槽大公司的LOGO设计缺陷,然后她会按照自己的想法重新设计一个LOGO。其中就包括麦当劳的。
Emily Zugay 认为,麦当劳的「M」就像是平躺后立起来的膝盖,这太具有暗示性了。
于是她就设计出来了这玩意儿:
「McDonald’s」还少了个字母n
没想到,麦当劳非但向她表示了感谢,还借机营销将她设计的方案换成了自己的头像。
麦当劳推特主页
麦当劳我求你清醒点吧!明明原来的“M”字标更具辨识度,且好看多了好吧!
大家觉得呢?
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/29c01b023896f1113b2d1a6aa993cbec.jpg)
![](https://imgs.knowsafe.com:8087/img/chayuqing/2021/10/1/a65f70d76ff7340fd98d7d8f298f3a00.png)
关注公众号:拾黑(shiheibook)了解更多
[广告]赞助链接:
四季很好,只要有你,文娱排行榜:https://www.yaopaiming.com/
让资讯触达的更精准有趣:https://www.0xu.cn/
![公众号](/static/img/ewm.jpg)
随时掌握互联网精彩
赞助链接
排名
热点
搜索指数
- 1 以钉钉子精神抓好改革落实 4978096
- 2 140秒回顾巴黎奥运会开幕式 4905644
- 3 蒙娜丽莎被小黄人偷走了 4875659
- 4 尽享夏日好“食”光 餐饮消费活力足 4703982
- 5 LadyGaga像火烈鸟一样窜出来 4679413
- 6 女子提前3分钟敲门办业务惹怒交警 4543783
- 7 韩国 占C位 4439145
- 8 开幕式女骑手太酷了 4327288
- 9 网传福州仓山万达被淹?谣言 4268685
- 10 奥林匹克会旗挂反了 4150409